Survey the people who signed up to hear from your brand. Every answer stays on their profile, so each survey builds on the last. The more you ask, the more every answer is worth.Survey the people on your list. Every answer stays on their profile, so each survey builds on the last. The more you ask, the more every answer is worth.
Built for food and drink brands.
A one-off study starts from scratch, every time. A panel you own keeps the same people answering, so every survey adds to what you already know.A one-off study starts from scratch, every time. A panel you own keeps the same people answering, so every survey adds to what you know.
A clear read at the time. The next study starts again.
Every survey stacks on the last. Answers stay linked to each member's profile.
A simple loop that gets smarter every time. Scroll through it and watch one member's profile fill in.A simple loop that gets smarter every time. Here's what each step adds to one example member's profile.
Send one email to the people on your list. A welcome survey finds out who they are and how they shop today, and gives each one a living profile.One email to your list. A welcome survey gives each one a living profile.
Use the right survey for the question. A quick pulse of 1 to 3 questions, sent by email and answered in seconds. A one-off survey to dig into a single topic. Or a monthly tracker that goes out to the panel on a schedule, so you can watch brand share, attitudes and recommendation scores move wave by wave. Send to everyone, or to defined groups like lapsed buyers in the North. Every answer links straight to the member's profile.Quick pulses, one-offs or monthly trackers, sent to everyone or a defined group.
Filter, slice and cross-reference across every survey you've ever run. “Why do single-person households in the South West buy more from the premium range?” is one query, not a new study.Cut every survey you've ever run by any answer. One query, not a new study.
Always-on detection for emerging patterns. Vantage reads every comment your members leave and flags any theme that starts to rise, from ultra-processed food to something you'd never have thought to ask about. You hear about it as it emerges, not 6 months late.Rising themes in comments, flagged as they emerge.
Because the answers are already there, most questions don't need a new survey. They need a good way in.Most questions don't need a new survey, just a good way in.
It answers from everything your members have already said, and tells you how many people the answer rests on.
Themes from open comments, checked every night.
“Same price, noticeably less in the pack.”
The same panel answers every month, so you see more than which brands are up or down. You see how buyers are moving between brands across the whole category, and you can look at any group in more detail if you want to.The same panel answers every month, so you see how buyers move between brands, not just which brands are up or down.
Only possible because the same panel answers every month. One-off studies ask different people each time, so they can compare totals but not the movement between brands.
Across every survey your panel has answered. Pick a starting point.
Pick the number you care about. Vantage finds what drives it, and who in your panel is most likely to love something new.Find what drives a score, and who will love something new.
The model explains 41% of the variation in likelihood to recommend, tested on members it had not seen.
Longer bars matter more. Raises it Lowers it Faded bars could be chance.
We set up your panel, your welcome survey and the connection to your email platform. From there your team writes the surveys, sends them and reads the answers in Vantage.
Best if you have someone in-house who already owns insight or CRM.
We run everything. Panel recruitment, survey design, the monthly tracker, the analysis and a written read-out each month. You go straight to the answers.
Best if you want the data without adding a job to anyone's week.
Your panel is people who signed up to hear from your brand. Each one has a living profile: household, region, shopping habits, favourite products and why they buy.People who signed up to hear from your brand, each with a living profile.
You decide who gets in and how they're thanked, so the panel grows into the shape you need and members keep answering.You decide who gets in and how they're thanked.
Every rule for who gets in is yours to set, and to change whenever you like. Open the panel to anyone, keep it invite-only through your own links and QR codes, or approve each sign-up by hand. Age, location and panel size are just some of what you control. For example, if you already have plenty of Londoners, you can hold new London sign-ups back and keep the mix you want.Open, invite-only or approved by hand. You set every rule and can change it any time.
Rewards are built in. Members can earn points for every survey and spend them on prizes, get an entry into a prize draw, or both. You choose the prizes and their value, and Vantage keeps track of what's been earned and claimed.Points, prize draws or both, built in. You choose the prizes.
Most food and drink brands have thousands of people on an email list who signed up to hear from them, through a competition, a promotion, a purchase or the website. Vantage invites them onto your panel, and a welcome survey finds out who they are and how they shop today, so you know who buys now and who doesn't. Your emails still go out from your own email platform, such as Mailchimp, so nothing about your existing set-up changes.Vantage invites the people on your list onto your panel, and a welcome survey finds out how they shop today.
No list yet? We'll recruit your first members from your pack, your socials and your retailer activity.
A panel is also a relationship. When members ask for something and you deliver it, tell them they were heard. The “you said, we did” block in Vantage's email builder makes that one email, not a project.
We'd love a lower-sugar version.
Our new reduced-sugar range is in stores from March.
You see how many people sit behind each figure, and whether that's enough to act on.
Trends are only flagged when the change is unlikely to be chance. Anything weaker is shown faded.
Profiles are built to understand the panel, never to identify anyone. No names or contact details are used in analysis.
A premium chilled food brand invited its email list onto a Vantage panel and had its first category tracker wave back within 3 weeks.
Tell us a little about your brand and your list. We'll set up a demo panel around your categories and show you what a year of answers looks like.