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Every kind of survey, one panel.

From a two-question pulse to a monthly category tracker, every survey goes to the people already on your list, and every answer stays on their profile.

Book a demo Which survey should I use?
Minutes to set up

Quick pulse

1 to 3 questions, sent by email and answered in seconds. The fastest way to get a read on one thing between bigger pieces of work.

Example questions

  • Which of these two pack designs would you pick up first?
  • Have you seen our new ad this week?
  • How likely are you to try the new flavour?

Who gets it

The whole panel, or any segment you choose.

What you get back

Answers start coming in as soon as it goes out, cut by everything you already know about each member.

Whenever you need it

One-off survey

A full survey on a single topic, such as a launch, a price change, a new category or a problem you want to understand properly.

Example questions

  • What made you try the new range?
  • Where do you usually buy it, and why there?
  • What would you expect to pay for a larger pack?

Who gets it

The whole panel, or a precise group, like lapsed buyers in the North or people who said convenience matters most.

What you get back

Every answer linked to the member who gave it, so you can cut results by household, region, habits and anything they've told you before. Open-text answers are read for themes.

Every month

Category tracker

A standing set of questions that goes out each month, so you can watch your brand and your competitors move over time.

What it tracks

  • Brand funnel: heard of, would consider, bought last month, main brand
  • Recommendation score (Net Promoter Score)
  • Attitudes, like “I worry about ultra-processed food”

Who gets it

The panel, wave after wave, on a set date each month.

What you get back

Trends for every brand, with each change marked as a real change or one that could be chance. Because the same people answer each wave, you also see how buyers move between brands.

Example. Brand bought last month, wave by wave

Wave 1Wave 8 Your brand
On a schedule or a trigger

Recurring check-in

The same questions on a set date each month, or a set time after something happens, such as 30 days after someone joins, then monthly.

Example questions

  • How have you used the product this month?
  • Has anything changed about how or where you shop?
  • Is there anything you'd change?

Who gets it

Everyone at the same point in their journey, automatically.

What you get back

How each member's answers change over time, not just a snapshot.

Once per member

Welcome survey

Every new member answers it once when they join. It builds the profile that every later answer can be cut by.

What it covers

  • Household and region
  • Shopping habits and where they buy
  • Favourite products, and why they buy them

Who gets it

Every new member, automatically.

What you get back

A living profile for each member, so most questions never need to be asked twice.

Coming soon

Concept test

Put packs, names, recipes or prices side by side and see which your customers prefer, and which kinds of customer prefer which.

Compare

  • Two or more pack designs
  • Product names and claims
  • Recipes or price points

Who gets it

The panel, or the segments the launch is aimed at.

What you get back

A clear winner, and how the result changes across your customer groups.

Which survey should I use?

Start from what you want to know. If you're not sure, our team will help you pick, or run it for you.

Whatever you run, you get the same advantages

It all adds up

Every answer stays on the member's profile, so a pulse today can be cut by what they told you in the welcome survey a year ago.

Members are thanked

Points, prize draws or both, set per survey type, so a quick pulse and a full survey can earn different rewards.

Honest about the numbers

Results show how many people they rest on and whether a change is real or could be chance, so you only act on what holds up.

Not sure where to start?

Tell us what you want to find out. We'll show you which surveys fit, and what a year of answers looks like.

Book a demo