Your order data shows what subscribers buy, how often, and when they stop. Vantage invites them onto a panel you own and asks them why. Every answer is kept on their profile, so each survey is worth more than the last.Your order data shows what subscribers do. Vantage asks them why, and keeps every answer.
Built for direct-to-consumer food and drink brands.
Order data tells you that a subscriber cancelled, that a flavour sold out, that the bigger pack stalled. It can't tell you why. A panel of your own subscribers can, and every answer stays on their profile for the next question.Order data tells you what happened. Your own subscribers can tell you why.
A clear read at the time. The next study starts again.
Every survey stacks on the last. Answers stay linked to each member's profile.
We set up your panel, your welcome survey and the connection to your email platform. From there your team writes the surveys, sends them and reads the answers in Vantage.
Best if you have someone in-house who already owns insight or CRM.
We run everything. Panel recruitment, survey design, the monthly tracker, the analysis and a written read-out each month. You go straight to the answers.
Best if you want the data without adding a job to anyone's week.
DTC brands have the biggest, warmest lists in food and drink, and more behavioural data than anyone. Orders, repeat rates, churn. None of it explains why. Vantage invites your subscribers onto a panel, gives each one a profile, and lets you ask them anything. It sits alongside your shop and your email platform, so nothing about your set-up changes.You have the warmest list and all the order data. Vantage adds the why, alongside your shop and email platform.
Because the answers are already there, most questions don't need a new survey. They need a good way in.Most questions don't need a new survey, just a good way in.
It answers from everything your members have already said, and tells you how many people the answer rests on.
Themes from open comments, checked every night.
“Same price, noticeably less in the pack.”
The same panel answers every month, so you see more than which brands are up or down. You see how buyers are moving between brands across the whole category, and you can look at any group in more detail if you want to.The same panel answers every month, so you see how buyers move between brands, not just which brands are up or down.
Only possible because the same panel answers every month. One-off studies ask different people each time, so they can compare totals but not the movement between brands.
Across every survey your panel has answered. Pick a starting point.
Pick the number you care about. Vantage finds what drives it, and who in your panel is most likely to love something new.Find what drives a score, and who will love something new.
The model explains 41% of the variation in likelihood to recommend, tested on members it had not seen.
Longer bars matter more. Raises it Lowers it Faded bars could be chance.
Tell us a little about your brand and your list. We'll set up a demo panel around your categories and show you what a year of answers looks like.